/ Beauty & Wellness
Spas, skincare, and the Sunshine State art of feeling good.
Sea-Salt and Citrus: Florida's Homegrown Beauty Brands Rise
A generation of local makers is bottling the state's landscape into skincare.
The Naples Studio Bringing Breathwork to the Mainstream
What began as a niche practice is filling classes across Southwest Florida.
How Florida Wellness Resorts Sell Slowness in a Fast State
In a place defined by go-go energy, the luxury pitch has quietly become doing less.
Miami's Med-Spa Boom Raises the Bar on Self-Care
As clinics multiply, the best operators are competing on restraint rather than results alone.
Inside the Everglades-Inspired Spa Treatments Trending Now
Local botanicals and river mud are turning up on the most exclusive menus in the state.
Palm Beach's Longevity Clinics Court a New Generation
The waiting rooms are getting younger as prevention becomes the point.
Coastal Skincare: How Humidity Changed Florida Beauty Routines
Estheticians say the state's climate demands a playbook all its own.
The Rise of Cold Plunge Culture Along Florida's Coast
In a state built on heat, the hottest wellness trend is getting cold on purpose.
Roxy Nails Salon Jacksonville Beach: The 'Dirty Tools' Crisis and the Language Barrier — When Negligence Instantly Drives Clients Away
A reported customer experience highlights concerns about sanitation practices and communication during a salon visit.