XWELL Opens Its First Florida Wellness Center in Clearwater
The company known for airport spas debuted a stand-alone skincare and wellness studio, its first bricks-and-mortar location off the concourse.
A familiar airport wellness brand is trying life outside the terminal. XWELL, long known for its spa and wellness kiosks inside airports, opened its first stand-alone Florida location in Clearwater, welcoming the public on Friday, July 25. The new center offers facials and expert-led skincare treatments in a calm, spa-like setting built around rejuvenation.
The debut marks a notable step for a company whose name travelers usually encounter between flights. By planting a neighborhood studio in the Tampa Bay area, XWELL is betting that demand for accessible, results-focused skincare extends well beyond the departures hall.
Riding a Florida wellness wave
The opening landed in the middle of a busy stretch for Florida's beauty and wellness industry, from Miami's summer spa promotions to a rush of new longevity and med-spa concepts across the state. Clearwater, with its beaches and steady flow of visitors, gives XWELL a high-traffic testing ground for a format it could expand elsewhere.
Sources: XWELL company announcement; The Fly.
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