Toteme Adds Menswear at Its New Bal Harbour Shops Store
Weeks after opening its first Miami boutique, the Swedish label expanded into men's ready-to-wear, shoes, and accessories.
One of fashion's most-watched minimalist labels is deepening its Miami bet. Toteme, the Swedish house known for its pared-back tailoring, followed the summer opening of its first Miami store at Bal Harbour Shops by rolling out menswear — a new line of men's ready-to-wear, shoes, and accessories — in August.
The move gives the brand's South Florida flagship a broader reach just weeks after it arrived, and signals confidence in Bal Harbour's affluent, style-literate shoppers. Toteme's expansion into menswear is a notable step for a label built largely on a women's wardrobe of quiet, architectural staples.
Bal Harbour keeps luxury humming
The launch added to a busy season at Bal Harbour Shops and across Miami's luxury-retail landscape, where international houses continue to open and enlarge stores. For a market that thrives on newness, Toteme's menswear debut was another sign that South Florida has become a first-choice destination for global fashion brands rather than an afterthought.
Sources: WWD; Haute Living.
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